With deep expertise in UX Research, I focus on uncovering critical user insights that inform and shape product development. Through a variety of research methodologies, including interviews, surveys, and ethnographic studies, I strive to understand user behavior, needs, and pain points. My research-driven approach ensures that designs are intuitive, accessible, and aligned with both user and business goals. I continuously test and refine solutions, ensuring that every decision is grounded in data and real user feedback, leading to impactful and user-centered outcomes. Design Thinking is at the heart of my methodologies.
Please note that projects details are not yet available, coming up very soon. If you wish to learn more about them or discuss in depth, feel free to contact me.
Autonomous Docking
The challenge of this project was to create a safe, intuitive and seamless experience while docking and undocking using autonomous features. The value was placing the business as a lead in the autonomy space and a benchmark company.
Brand Staple Review
The Outrage model is the most iconic boat of the Boston Whaler boat brand. This research aimed to review the Boston Whaler Outrage portfolio, as well as review the users’ profile and experience across the country. It analyzed experiences from the moment the user bought the boat, to the aftermarket product customization.
Raissa Carvalho-Ruehle 