As a UX leader, I excel in driving user-centered design strategies while guiding cross-functional teams toward successful outcomes. My leadership focuses on fostering collaboration, innovation, and continuous improvement, ensuring design excellence at every stage of product development. By combining data and creativity to deliver intuitive, impactful user experiences. By aligning business goals with user needs, I help shape solutions that are both strategic and innovative, empowering teams to create high-quality, user-focused products.
Please note that projects details are not yet available, coming up very soon. If you wish to learn more about them or discuss in depth, feel free to contact me.
Autonomous Docking
The challenge of this project was to create a safe, intuitive and seamless experience while docking and undocking using autonomous features. The value was placing the business as a lead in the autonomy space and a benchmark company.
Veer: New Brand, New Boat
This research that gave birth to a white space boat: Veer! A unique lightweight, low maintenance craft made for people who enjoy the water without the hassle of owning a large boat. Veer won several prizes including 2023 NMMA Innovation Award and the 2023 Boating Magazine Boat of the Year on the Accessibility category.
Women Unlimited IMpower
This leadership training is made for professionals with a focus on career development. As a fast-track professional I was selected by my company to participate on the program where I worked on Improving Career Skills, Increase Impact,
Build Relationship Skills, Creating and Providing Opportunities, and Boost Confidence, for both me and my team.
UX/UI Mentor and Leader
Throughout my career I had the opportunity to mentor and coach many students and professionals from different areas into the principles and guidelines of UX and UI Design and Research, Design Thinking, Human-Centered Design, Critical Thinking, Decision Making, leading to successful outcomes in their careers. Most proliferous work was done during my time with both Springboard and Brunswick Corporation.
Raissa Carvalho-Ruehle 